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In March 2013 Nathan was commissioned by Finnish ketchup brand Felix to travel to Helsinki for 10 days. The project basis was to create portraits of their fans, sent in through a Facebook application, using the ketchup. Nathan was situated in a purpose built glass fronted container in the centre of the city for 8 days. The box and artwork generated a lot of media and the passing public’s attention, and ultimately catapulted the brand in to the modern world of social media. Nathan created 45 portraits in approximately 57 hours. Time lapse videos of the creations were also filmed and posted on the relevant persons profile page and Felix’ YouTube once complete.


And here are 2 examples of the work!


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